shangying10tianpiaofang22.81yi，liangdushuaxindonghuadianyingdanripiaofangjilu，《nazhazhimotongjiangshi》chengweidangzhiwukuideguochandonghuadianyingpiaofangguanjun。
guomanjueqile，renmenyibianxinweidibenzouxianggao，womenzhongyuyeyouleyibuzhizuojingliangdeguochandonghuadianying，yibianmanxinqidaigengduozhiliangshangchengdezuopinchuxian，dazaoyigeshuyuzhongguodonghuadianyingde“fengshenyuzhou”。
nazhadexianxiangjipiaofangshiguanzhongduiqi“burenming”dejingshenderenke，tajifachurenmenduikangpianjian、duikangxianshideyongqi，yinranlechengrenzoujinyingyuanguankandonghuadianyingdereqing。
zi《nazhanaohai》qi，yijingtaijiumeiyouyibuguanyunazhadeyingshizuopinhuodedazhongrucigaodeguanzhule。henduorendoujiang79bannazhashiweijingdiande“tongnianjiyi”，bucengxiangshige40nian，tongyangshinazha，tongyangshidonghuadianying，《nazhazhimotongjiangshi》zhanzaiqianrendejianbangshangwanchengleziwotuibian。
设计背后的故事
xinbannazhashijiyuchuantonggushidedadangaibian，danbingfeibiaoxinliyi，zaichuangxinzhongbaoliulerenwuyuanxingdexingxianghexingge，qieyoubushaoxijiedouzhijingjingdian。conghaibaozhongkeyikanchu，fenghuolun、huntianling、huojianqiang、qiankunquan、santouliubei、lianhuadengyuansu，douyoulaobandeyingzi。
zaichangjinggoujianshang，xinbanyechuanchenglelaobannazhashuimohuadejingsui，weiguanzhongchengxianchuyifushijueshengyan。
erlifujiajiangdezaoxingsheji，wulunshirenwufushixiantiaohaishibiaoqingdongzuo，jianzhijiushilaobandesanweifuke。
bujinruci，xinbanjubendamoliangnian，xianhougongxiele66gebanben（shangyingdeshidi66ban），zhizuohualesannian，ruobushiqianshaoguangle，gujihaiyaozaimobanniancaihuishangying。
meigejiaosecongshedingxiangaojiubuduanxiugaixingti，fushi、biaoqing、dongzuo，yibianyouyibiandefanfuzhuomohetuiqiao，zhidaomeigewaimaoxijiedouhejiaosexinggexiangdeyizhang。
yinwaixingchouyikaishibubeiguanzhongjieshoudenazhaxingxiang，queshituanduibailitiaoyi，jianchiyaoyicidapoguanzhongxinzhongpianjiandedaibiao。
yinweizhizuonandutebiegao，yusuanyouyouxian，datuanduibuyuanyijie，xiaotuanduimeiyouyijianenggouduliwancheng，budebubasuoyoutexiaogongzuofenchaiji20duojiaxiaotuandui。quanpianyue80%doushitexiaojingtou，yigetexiaojingtou，tuanduiyaohualianggeyueshijiandamo，meigejingtoudaoyandouyaokanshushici，napayizhenbumanyiyeyaodiao。
rucikouxijiedaozhijie《nazha》xiangmudegongsi，yuangonglizhilvpubianshenggao。yiweifuzeshengongbaobianbaozitoudetexiaoshi，damolelianggeyue，yiranbuguoguan，beibiwunaizhihaocizhi。ranerxingongsiqiahaoyejiele《nazha》，xiangmuyoujiaodaoletashoushang，zuihousimohuomohaishiwanchengle。
jiaozi：cizhiyouruhe？shengongbaohaishinizuo。
texiaoshi：womingyouzhabuyouwo。
zhengru《nazhanaohai》jingtouzhongsuoyoujiaose（huowuti）dedongzuohebiaoyan，doushiyuanhuashihezhushougenjudaoyanyitu，canzhaofenjingtoutaibenhejingtoushejigao，chunshouhuiwanchengguanjiandongtaihuamian。
laiyuan：kongzangdongmanziliaoguan
dangshichangguangxizaishejinazhaziwenchangjingshi，xuyaopaichuxuexinghebaolidehuamian，tongshidiaodongqiguanzhongdekangfenqingxu。silaixiangqu，jianghuamianjieheqingxushedingweizhuanshenwenjian，huamiandinggeqiehuantexie，ranhoutoufabaoqimanmanpiaoluozaijianshang，xuecongjianrenshangdixialai，tongguojingzhihongtuogaochao，shiqichengweicuirenleixiadejingdianjingtou。
《nazhanaohai》zuoweiwoguodiyibudaxingcaisekuanyinmudonghuazhangpian，dangshidaijiguanzhongdezhenhanheyingxiang，yuanchaoxiangxiang。zhongguozhumingyaogunleduitongyangjiang“nazhaziwen”detuanrongrudaologozhutiyuansuzhong，yongzheigehuamianlaiyuyiyaogunjingshendebeizhuang。
zai《nazhanaohai》shangying35zhounianshi，googleteyiyongnazhayuansushejisousuologolaijiniancishi。
cong《nazhanaohai》dao《nazhazhimotongjiangshi》，donghuashichangjinglilecanghaisangtian，danshiguanzhongdeyanjingshixueliangde，jingdaximodezuopin，renheshihoudouyourenmaizhang。liangban《nazha》jiyouxiangtongzhichu，yougeyoulichang，cong“fankangfuquan”dao“fankangsuming”，jiazhiguandeyanbianzheshechushidaifuyunazhajingshendexinjiedu。
成为下一个国民IP
nazhazaizhongguorenxinzhongshijinciyusunwukongdecunzai，tangruo5nianqianshangwu《dashengguilai》，dangyiqiaozhaodaojiaozishuo“zanmenhuasanwunianshijianchenxiaxinzuoyibuzhangpian”shi，gujijiaozihuihaobuyouyudixuanze“dasheng”。
meidairendetongniandouhuiyouyigenazha，buguosuizheshidaibianqian，guanyunazhadexingxiangquezaibuduanyanbian。nazhazaoqidedonghuaxingxiangchuxianzai1961niande《danaotiangong》，yuanyuandenaodai，baipangdetixing，henfuhedangshirenmenduixiantongdexiangxiang，er“meng”deshejifenggezaihenzhangyiduanshijianneiyingxiangzhehourenduinazhaxingxiangdesuzao。
79ban《nazhanaohai》renwuxinggebaoman，jiaosexiantiaoshejiliuchang，dadoudongzuoxingyunliushui，beixuduorenfengweizuijingdiandenazha。
“shita，shita，jiushita，shaonianyingxiongxiaonazha......”zheishi《nazhachuanqi》dezhutige《shaonianyingxiongxiaonazha》，henduorenkenengbujidezheiyibannazhadexingxiang，danduizheishoulanglangshangkoudegeciqueshiguoerbuwang。
《shiwangelengxiaohua》yong“erciyuan”defangshijiangnazhadexingxiangsuzaochengluolimiankong，jingangshencai，zheibanzuibuzhengjingdenazhatongguojianrongkaifangdewenhuafenwei，zoujinbushaonianqingrendexinzhong。
erbeiyuwei“shishangzuichounazha”demotongbannazha，congshangyingyilaijiubeishouzhengyi，tameiyouwanquanzhongyuyuanzhu，queqihedangxiashichangheguanzhongdexuqiu，sheijiahaimeige“xionghaizi”ni。haiyouhenduorenjuede，zayikan，xinbannazhaheiyanquan、dibaotian，yachixishudengshejifengge，yuyingguoxunileduigorillaztaixiangle。
dianyinghuolezhihouyehuiyougezhongshengyinchuanlai，yourenzhiyidianyingdejiazhiguantaijia，yourenjuededianyingzhiliangshangchengbuqirucigaodezanyu，qishiyouzhengyishihaoshi，paichuwuyiyidegangjing，xiangbiyupengsha，neixietichufanduishengyinderenmen，neixingengxiwangzhongguodonghuadianyingnenggouyuezuoyuehao。
taolunyinfahuati，huatifajiaoyouzhuyuipdedaguimopuji，《nazhazhimotongjiangshi》tuanduishenancili，zaozaidianyingshangyingzhichu，jiuzaiweibo、douyindengshejiaopingtaifaqihudonghuati，xiyindapizilaishuiliuliangweiipzaoshi。
dangnian《xiyoujizhidashengguilai》hengkongchushi，jiangheiyezhongdedonghuachanyesikaiyijiao，loujinyisixiwangdeshuguang，tianxiaopengdaoyanshuo：“zhongguodonghuaxuyaozijideyingxiong”，rujin《nazhazhimotongjiangshi》wuyijiangzheigekouzisidehendale。
dianyingpianweicaidanshi《jiangziya》deyugao，bushaorencaicedaoyanjihuazuo“fengshenyuzhou”，shenzhiyouwangyoucaonichuyifendianyingjihuabiao。buguowomenxuyaolixingdekandaizheijianshi，manweiyuzhoudechenggongzaiyumanweiyingyeshushinianshizhongruyididuiipzhiliangdequanjubakong，dan《jiangziya》youcaitiaowuchoubeipaishe，bushijiaozidaoyandekekedoufuze，guomanshizaibaotuanqunuan，muqiantanyuzhougainianshangzao。
guanzhongzhisuoyipobujidaiditichu“fengshenyuzhou”jihua，shiyinweizheixienianwomendedonghuashichangbeiriman、meimanyazhidetaijiule，buxiwanghaizidetongnianjiyidoushi《haizeiwang》、《duolaameng》、《maohelaoshu》deng，bingfeishishuozheixiebuhao，ershitaikewangyongyoushuyuzijidechaojiiple。
《shanhaijing》、《fengshenbang》、《xiyouji》dengzhongguoshangxiawuqiannianwenmingdeshenhoudiyunzuyizhichengguochandonghuadechuangzaohuihuang，womenbuquehaoticai，zhiquejianghaoticaizhuanhuaweidianyingderencai。neigetexiaoshidaoxingongsihainengyudao《nazha》xiangmu，buzhengshuomingguochandonghuadequanzitaixiaolema？
guomanzhenzhengdejueqishikaozhenggegongyehuatixidechengshuchengdu，bushijibuchengshuzuopin，danguomandejueqixuyaojiaozizheiyangdedaoyan。
xiangyaojiangwenhuafuhaoiphua，xuyaowenhuamutiheshidaijiazhixiangqihe，jiyaojichengchuantong，youyaotuichenchuxin。nazhayushengjulaidefanpanjingshenyichengweiyizhongwenhuafuhao，youwangchengweijisunwukongzhihou，zhongguodonghuashichangshangdexiayigeguominip。
laiyuan：guanggaomen
