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哪吒 , 能成为下一个超级国民IP吗?
(2394)
哪吒 , 能成为下一个超级国民IP吗?
(2394)

shangying10tianpiaofang22.81yi,liangdushuaxindonghuadianyingdanripiaofangjilu,《nazhazhimotongjiangshi》chengweidangzhiwukuideguochandonghuadianyingpiaofangguanjun。

guomanjueqile,renmenyibianxinweidibenzouxianggao,womenzhongyuyeyouleyibuzhizuojingliangdeguochandonghuadianying,yibianmanxinqidaigengduozhiliangshangchengdezuopinchuxian,dazaoyigeshuyuzhongguodonghuadianyingde“fengshenyuzhou”。


哪吒-图1


nazhadexianxiangjipiaofangshiguanzhongduiqi“burenming”dejingshenderenke,tajifachurenmenduikangpianjian、duikangxianshideyongqi,yinranlechengrenzoujinyingyuanguankandonghuadianyingdereqing。

zi《nazhanaohai》qi,yijingtaijiumeiyouyibuguanyunazhadeyingshizuopinhuodedazhongrucigaodeguanzhule。henduorendoujiang79bannazhashiweijingdiande“tongnianjiyi”,bucengxiangshige40nian,tongyangshinazha,tongyangshidonghuadianying,《nazhazhimotongjiangshi》zhanzaiqianrendejianbangshangwanchengleziwotuibian。


设计背后的故事


xinbannazhashijiyuchuantonggushidedadangaibian,danbingfeibiaoxinliyi,zaichuangxinzhongbaoliulerenwuyuanxingdexingxianghexingge,qieyoubushaoxijiedouzhijingjingdian。conghaibaozhongkeyikanchu,fenghuolun、huntianling、huojianqiang、qiankunquan、santouliubei、lianhuadengyuansu,douyoulaobandeyingzi。


哪吒-图2


zaichangjinggoujianshang,xinbanyechuanchenglelaobannazhashuimohuadejingsui,weiguanzhongchengxianchuyifushijueshengyan。


哪吒-图3


erlifujiajiangdezaoxingsheji,wulunshirenwufushixiantiaohaishibiaoqingdongzuo,jianzhijiushilaobandesanweifuke。


哪吒-图4


bujinruci,xinbanjubendamoliangnian,xianhougongxiele66gebanben(shangyingdeshidi66ban),zhizuohualesannian,ruobushiqianshaoguangle,gujihaiyaozaimobanniancaihuishangying。

meigejiaosecongshedingxiangaojiubuduanxiugaixingti,fushi、biaoqing、dongzuo,yibianyouyibiandefanfuzhuomohetuiqiao,zhidaomeigewaimaoxijiedouhejiaosexinggexiangdeyizhang。

yinwaixingchouyikaishibubeiguanzhongjieshoudenazhaxingxiang,queshituanduibailitiaoyi,jianchiyaoyicidapoguanzhongxinzhongpianjiandedaibiao。


哪吒-图5

yinweizhizuonandutebiegao,yusuanyouyouxian,datuanduibuyuanyijie,xiaotuanduimeiyouyijianenggouduliwancheng,budebubasuoyoutexiaogongzuofenchaiji20duojiaxiaotuandui。quanpianyue80%doushitexiaojingtou,yigetexiaojingtou,tuanduiyaohualianggeyueshijiandamo,meigejingtoudaoyandouyaokanshushici,napayizhenbumanyiyeyaodiao。


rucikouxijiedaozhijie《nazha》xiangmudegongsi,yuangonglizhilvpubianshenggao。yiweifuzeshengongbaobianbaozitoudetexiaoshi,damolelianggeyue,yiranbuguoguan,beibiwunaizhihaocizhi。ranerxingongsiqiahaoyejiele《nazha》,xiangmuyoujiaodaoletashoushang,zuihousimohuomohaishiwanchengle。


哪吒-图6

jiaozi:cizhiyouruhe?shengongbaohaishinizuo。

texiaoshi:womingyouzhabuyouwo。


zhengru《nazhanaohai》jingtouzhongsuoyoujiaose(huowuti)dedongzuohebiaoyan,doushiyuanhuashihezhushougenjudaoyanyitu,canzhaofenjingtoutaibenhejingtoushejigao,chunshouhuiwanchengguanjiandongtaihuamian。


哪吒-图7

哪吒-图8

哪吒-图9

哪吒-图10

laiyuan:kongzangdongmanziliaoguan


dangshichangguangxizaishejinazhaziwenchangjingshi,xuyaopaichuxuexinghebaolidehuamian,tongshidiaodongqiguanzhongdekangfenqingxu。silaixiangqu,jianghuamianjieheqingxushedingweizhuanshenwenjian,huamiandinggeqiehuantexie,ranhoutoufabaoqimanmanpiaoluozaijianshang,xuecongjianrenshangdixialai,tongguojingzhihongtuogaochao,shiqichengweicuirenleixiadejingdianjingtou。


哪吒-图11


《nazhanaohai》zuoweiwoguodiyibudaxingcaisekuanyinmudonghuazhangpian,dangshidaijiguanzhongdezhenhanheyingxiang,yuanchaoxiangxiang。zhongguozhumingyaogunleduitongyangjiang“nazhaziwen”detuanrongrudaologozhutiyuansuzhong,yongzheigehuamianlaiyuyiyaogunjingshendebeizhuang。


哪吒-图12

zai《nazhanaohai》shangying35zhounianshi,googleteyiyongnazhayuansushejisousuologolaijiniancishi。


哪吒-图13

cong《nazhanaohai》dao《nazhazhimotongjiangshi》,donghuashichangjinglilecanghaisangtian,danshiguanzhongdeyanjingshixueliangde,jingdaximodezuopin,renheshihoudouyourenmaizhang。liangban《nazha》jiyouxiangtongzhichu,yougeyoulichang,cong“fankangfuquan”dao“fankangsuming”,jiazhiguandeyanbianzheshechushidaifuyunazhajingshendexinjiedu。


成为下一个国民IP

nazhazaizhongguorenxinzhongshijinciyusunwukongdecunzai,tangruo5nianqianshangwu《dashengguilai》,dangyiqiaozhaodaojiaozishuo“zanmenhuasanwunianshijianchenxiaxinzuoyibuzhangpian”shi,gujijiaozihuihaobuyouyudixuanze“dasheng”。

meidairendetongniandouhuiyouyigenazha,buguosuizheshidaibianqian,guanyunazhadexingxiangquezaibuduanyanbian。nazhazaoqidedonghuaxingxiangchuxianzai1961niande《danaotiangong》,yuanyuandenaodai,baipangdetixing,henfuhedangshirenmenduixiantongdexiangxiang,er“meng”deshejifenggezaihenzhangyiduanshijianneiyingxiangzhehourenduinazhaxingxiangdesuzao。


哪吒-图14

79ban《nazhanaohai》renwuxinggebaoman,jiaosexiantiaoshejiliuchang,dadoudongzuoxingyunliushui,beixuduorenfengweizuijingdiandenazha。


哪吒-图15


“shita,shita,jiushita,shaonianyingxiongxiaonazha......”zheishi《nazhachuanqi》dezhutige《shaonianyingxiongxiaonazha》,henduorenkenengbujidezheiyibannazhadexingxiang,danduizheishoulanglangshangkoudegeciqueshiguoerbuwang。


哪吒-图16


《shiwangelengxiaohua》yong“erciyuan”defangshijiangnazhadexingxiangsuzaochengluolimiankong,jingangshencai,zheibanzuibuzhengjingdenazhatongguojianrongkaifangdewenhuafenwei,zoujinbushaonianqingrendexinzhong。


哪吒-图17

erbeiyuwei“shishangzuichounazha”demotongbannazha,congshangyingyilaijiubeishouzhengyi,tameiyouwanquanzhongyuyuanzhu,queqihedangxiashichangheguanzhongdexuqiu,sheijiahaimeige“xionghaizi”ni。haiyouhenduorenjuede,zayikan,xinbannazhaheiyanquan、dibaotian,yachixishudengshejifengge,yuyingguoxunileduigorillaztaixiangle。


哪吒-图18


dianyinghuolezhihouyehuiyougezhongshengyinchuanlai,yourenzhiyidianyingdejiazhiguantaijia,yourenjuededianyingzhiliangshangchengbuqirucigaodezanyu,qishiyouzhengyishihaoshi,paichuwuyiyidegangjing,xiangbiyupengsha,neixietichufanduishengyinderenmen,neixingengxiwangzhongguodonghuadianyingnenggouyuezuoyuehao。


哪吒-图19

taolunyinfahuati,huatifajiaoyouzhuyuipdedaguimopuji,《nazhazhimotongjiangshi》tuanduishenancili,zaozaidianyingshangyingzhichu,jiuzaiweibo、douyindengshejiaopingtaifaqihudonghuati,xiyindapizilaishuiliuliangweiipzaoshi。


哪吒-图20

dangnian《xiyoujizhidashengguilai》hengkongchushi,jiangheiyezhongdedonghuachanyesikaiyijiao,loujinyisixiwangdeshuguang,tianxiaopengdaoyanshuo:“zhongguodonghuaxuyaozijideyingxiong”,rujin《nazhazhimotongjiangshi》wuyijiangzheigekouzisidehendale。

dianyingpianweicaidanshi《jiangziya》deyugao,bushaorencaicedaoyanjihuazuo“fengshenyuzhou”,shenzhiyouwangyoucaonichuyifendianyingjihuabiao。buguowomenxuyaolixingdekandaizheijianshi,manweiyuzhoudechenggongzaiyumanweiyingyeshushinianshizhongruyididuiipzhiliangdequanjubakong,dan《jiangziya》youcaitiaowuchoubeipaishe,bushijiaozidaoyandekekedoufuze,guomanshizaibaotuanqunuan,muqiantanyuzhougainianshangzao。


哪吒-图21

guanzhongzhisuoyipobujidaiditichu“fengshenyuzhou”jihua,shiyinweizheixienianwomendedonghuashichangbeiriman、meimanyazhidetaijiule,buxiwanghaizidetongnianjiyidoushi《haizeiwang》、《duolaameng》、《maohelaoshu》deng,bingfeishishuozheixiebuhao,ershitaikewangyongyoushuyuzijidechaojiiple。

《shanhaijing》、《fengshenbang》、《xiyouji》dengzhongguoshangxiawuqiannianwenmingdeshenhoudiyunzuyizhichengguochandonghuadechuangzaohuihuang,womenbuquehaoticai,zhiquejianghaoticaizhuanhuaweidianyingderencai。neigetexiaoshidaoxingongsihainengyudao《nazha》xiangmu,buzhengshuomingguochandonghuadequanzitaixiaolema?

guomanzhenzhengdejueqishikaozhenggegongyehuatixidechengshuchengdu,bushijibuchengshuzuopin,danguomandejueqixuyaojiaozizheiyangdedaoyan。

xiangyaojiangwenhuafuhaoiphua,xuyaowenhuamutiheshidaijiazhixiangqihe,jiyaojichengchuantong,youyaotuichenchuxin。nazhayushengjulaidefanpanjingshenyichengweiyizhongwenhuafuhao,youwangchengweijisunwukongzhihou,zhongguodonghuashichangshangdexiayigeguominip。

laiyuan:guanggaomen

//总统计